Insurance Leads Blog

Tuesday, December 3, 2013

Exclusive Life Insurance Leads That Are Not Expensive

It seems like the most expensive insurance lead type out there are life insurance leads. Granted, they are a little harder to come by then auto or health insurance leads, but it does not seem like they should be so much more expensive.

This higher applies to both shared and exclusive life insurance leads. Since this type of lead is harder to generate they should be more expensive, but many big lead companies are taking advantage of this fact. They are overcharging for these leads to make up for the low cost of some of their more high volume leads such as auto insurance.

We are able to sell exclusive life insurance leads for shared lead prices. We work with some of the best lead generators in the country to make this happen. We do not make as much per lead as some of the other companies do, but we want to make sure that agents can afford them. Since the quality is good and the prices are lower we can keep more agents on board.

Most lead companies have to deal with major turnover of their agent base. We try to maintain this base by helping agents where they need the most help; good quality leads while reducing their marketing costs.

A few of these companies are public companies, meaning they have to look after their shareholders. This causes them to look for every way to make more money on you the agent. This is why life insurance lead prices keep going up.

Exclusive life insurance leads should not be so expensive that agents cannot get enough volume to make sales. We find that a reasonable price for an exclusive life insurance leads should be anywhere from $9 - $12 per lead. We are currently playing with the numbers to see how low we can actually get that price.

It comes with a lot of trial and error to get the right price. We want to be fair to the agent(s) while still making sure we stay in business. So who are "We". is a new online lead generation company (not owned by any of the big aggregators), unlike some people will try to tell you. We do not want to be one of those companies. Enough about us. We want to hear from you. Go to to look at our prices, blog, and lead generation process.

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