Saturday, November 23, 2013
Can an Agent Make a Living With Online Insurance Leads?
So a questions we get from time to time is about whether there are agents that really make a living with online insurance leads. The short answer is yes, but there is a little more to it than that. First of all, I am not recommending that agents go out and start buying thousands of dollars worth of internet insurance leads before having a plan in place and testing ways in which to use them.
We work with many agents who use online insurance leads for their sole form of marketing. These agents have found it more cost effective than any other type of marketing. They see the biggest ROI by doing this. This does not mean every agent should do this. Some of you might be better at making sales using other marketing techniques. However, an agent could make a good living working insurance leads from the web.
How do they do it?
It is not as hard as it sounds. You must have a good plan in place and keep testing it to make sure it is working properly. The key is to not let any leads fall thru the cracks. You must be diligent in working the leads. You cannot get lazy. Leads must be called immediately in case the prospect is ready to do business right then. If it is shared leads you are dealing with, you call them quickly to also make sure one of first agents to make contact. Once on the phone you can determine if you prospect is ready to do business or if you need to follow up with them at a later date. There will also be leads that you need to cut off or "Fire". This is important to do since they can waste your time.
Make sure you work with a company that has good volume. Working online insurance leads is a numbers game, you need to have enough prospects in the funnel to be successful.
Keep an archive of all leads that were not ready to do business right away. Use drip marketing techniques on this list. Email, direct marketing, and follow up phone calls work the best in this case.
Do not be afraid to push the button when it comes to asking the client to do business with you. Let them know how it works. Do not be too aggressive, but let them know how quickly you can help them. People using the internet to find insurance are looking for quick information.
Use email to reach out to the prospects initially, as well as call them. Lots of times the lead is expecting an email or instant quote. This is another way to make first contact with them since most will be on their computer and have their email hooked up to software like Microsoft Outlook or Apple's Mail.
It might not seem like it, but there ARE agents who are making a living buying these online insurance leads. Remember, keep the volume up so you have enough prospects to work with and keep at them. Do not let any lead slip thru the cracks. Do this and you will be on your way. See our leads, which are good quality and not oversold at leadstoinsure.com